Our Development Pipeline
A proven process refined over dozens of projects. We balance structure with flexibility, ensuring predictable progress without stifling creativity.
Our Pipeline
A proven process refined over years of successful projects. Transparency and collaboration at every step ensure we deliver on time and exceed expectations.
Discovery & Concept
We start by understanding your vision, goals, and constraints. Together, we define the scope, identify key features, and create a roadmap for success.
What to expect:
- Initial consultation and vision alignment
- Market research and competitive analysis
- Concept documentation and scope definition
- Budget and timeline estimation
Design & Prototyping
Ideas become tangible. We create detailed designs, wireframes, and playable prototypes to validate concepts before full production.
What to expect:
- Game design documentation (GDD)
- UI/UX wireframes and mockups
- Playable proof-of-concept builds
- Iterative feedback and refinement
Production & Implementation
The bulk of development happens here. Our team builds out all systems, art, audio, and content according to the approved designs.
What to expect:
- Sprint-based development cycles
- Regular build deliveries and demos
- Continuous integration and testing
- Clear progress tracking and reporting
Playtesting & Balancing
Quality is paramount. We conduct thorough testing, gather player feedback, and fine-tune the experience until it feels just right.
What to expect:
- Internal QA and bug triage
- External playtesting sessions
- Balance adjustments and polish
- Performance optimization
Launch & Ongoing Support
Launch is a beginning, not an end. We handle deployment, monitor performance, and provide ongoing updates to keep players engaged.
What to expect:
- Launch preparation and deployment
- Day-one monitoring and hotfixes
- Content updates and seasonal events
- Community management support
Discovery & Concept
We start by understanding your vision, goals, and constraints. Together, we define the scope, identify key features, and create a roadmap for success.
What to expect:
- Initial consultation and vision alignment
- Market research and competitive analysis
- Concept documentation and scope definition
- Budget and timeline estimation
Design & Prototyping
Ideas become tangible. We create detailed designs, wireframes, and playable prototypes to validate concepts before full production.
What to expect:
- Game design documentation (GDD)
- UI/UX wireframes and mockups
- Playable proof-of-concept builds
- Iterative feedback and refinement
Production & Implementation
The bulk of development happens here. Our team builds out all systems, art, audio, and content according to the approved designs.
What to expect:
- Sprint-based development cycles
- Regular build deliveries and demos
- Continuous integration and testing
- Clear progress tracking and reporting
Playtesting & Balancing
Quality is paramount. We conduct thorough testing, gather player feedback, and fine-tune the experience until it feels just right.
What to expect:
- Internal QA and bug triage
- External playtesting sessions
- Balance adjustments and polish
- Performance optimization
Launch & Ongoing Support
Launch is a beginning, not an end. We handle deployment, monitor performance, and provide ongoing updates to keep players engaged.
What to expect:
- Launch preparation and deployment
- Day-one monitoring and hotfixes
- Content updates and seasonal events
- Community management support
Phase Details
What happens at each stage and what you can expect from us.
Discovery & Concept
Typical duration: 1-3 weeks
We begin every engagement by deeply understanding your vision, target audience, and business goals. This phase includes stakeholder interviews, competitive analysis, and initial concept exploration.
Key Activities
- Kickoff meetings with key stakeholders
- Market and competitive research
- Target audience profiling
- Initial concept ideation sessions
- Scope and timeline estimation
Deliverables
- Project vision document
- High-level requirements list
- Preliminary budget and timeline
- Go/no-go decision point
Design & Prototyping
Typical duration: 3-8 weeks
With a clear direction established, we move into design and rapid prototyping. This is where core mechanics, visual style, and user experience take shape through iterative exploration.
Key Activities
- Game design document creation
- Art style exploration and concept art
- Core loop prototyping
- UI/UX wireframes and flows
- Technical architecture planning
Deliverables
- Complete GDD and technical spec
- Playable prototype of core mechanics
- Approved art direction
- Production-ready design system
Production & Implementation
Typical duration: 8-40+ weeks
The longest phase where designs become reality. We work in focused sprints with regular check-ins, ensuring you have visibility into progress and opportunities to provide feedback.
Key Activities
- Feature development in 2-week sprints
- Art asset production
- Audio design and implementation
- Regular milestone builds
- Ongoing QA integration
Deliverables
- Feature-complete game build
- All assets integrated
- Internal QA passed
- Performance benchmarks met
Playtest & Balance
Typical duration: 2-6 weeks
Real players experience your game and provide invaluable feedback. We run structured playtests, analyze data, and iterate on balance and polish until the experience is ready for launch.
Key Activities
- Closed alpha/beta testing rounds
- Player feedback collection and analysis
- Balance adjustments based on data
- Bug fixing and polish passes
- Performance optimization
Deliverables
- Player-validated experience
- Balanced game economy
- Polished, stable build
- Launch readiness certification
Launch & Ongoing Support
Typical duration: Ongoing
Launch is just the beginning. We support your game through release and beyond with live ops, content updates, community management assistance, and rapid response to player feedback.
Key Activities
- Launch day monitoring and support
- Post-launch hotfixes as needed
- Content update planning and delivery
- Player community engagement
- Analytics review and optimization
Deliverables
- Successful launch execution
- Live service infrastructure
- Content roadmap implementation
- Growing, engaged player base
Guiding Principles
The philosophy behind how we work.
Transparent Communication
Weekly progress reports, milestone demos, and open Slack channels. You always know where things stand.
Iterative Development
Build, test, learn, repeat. We ship working software early and often to validate assumptions quickly.
Quality Gates
Clear criteria for moving between phases. Nothing ships until it meets our standards and yours.